The brewery have supplied a blast of  day time fireworks and confetti  for NBC Today’s superbowl commercial. The spot was shot on a cold morning in New York outside the Rockefeller centre by director Matt Whitecross.

Autodesk Maya’s Fluid simulator and was used to create colourful explosions of powder which form the show’s logo.  Digital confetti was added to bump up the festive feel of the commercial. See the full spot below: